Join Our Team - Digital Marketing Executive

Wednesday 8th September 2021


Universal Products is hiring! For more details please see below.

Universal Products Ltd is Irelands leading independent supplier of hardware and security products to the window and door manufacturing industry. The success of our business is attributed to our dynamic team and their passion for delivering excellence to our customers. Each Team member lives to our Company Core values, “Take ownership; Be professional; be a team Player; Have a yes can-do attitude”.

Role
Digital Marketing Executive

Summary
Universal Products are seeking a Digital Marketing Executive to run and manage online and offline marketing activities for the company.
This is a great opportunity to work with a prominent and successful provider of consumable hardware to Window and Door Manufacturers across Ireland.

The Ideal Candidate
- Resides within commuting distance of Dublin (allowing a blend of remote and office based time)  
- Fluent English speaker.  
- Passionate about digital marketing.  
- Active user of social media.  
- An interest in or experience within the construction industry.  
- Can work alone and take initiative.  
- Manage their own schedule and send regular progress reports.  
- Integrates well with other staff.  
- Confident.  
- Proactive.  
- Organised and professional.  
- Methodical and focused.  
- A keen eye for photography.  
- Willing to learn about Universal Products and embrace the company culture.  
- Happy to help out with anything asked of them.

Responsibilities
- Implement a digital marketing strategy to support the online sales, lead acquisition and brand awareness objectives across the business to include SEO, PPC, Social Media and Email marketing.  
- Grow the customer base via digital marketing channels.  
- Manage the content on the online store including search optimisation, product updates, promotions.  
- Manage and measure integrated campaigns to include search, email, social media, PPC and SEO. Report on results using Google Analytics.  
- Social media content planning, scheduling and posting across multiple social channels.    
- Measure and interpret data to include customer profiling and behaviour across the entire customer journey.  
- Content Writing for all channels including web and email marketing in line with the digital marketing strategy.
- Liaise with external agencies as needed.

Skills/Experience    
- Excellent interpersonal skills, verbal, and written communication.
- Great Attention to detail.  
- Customer focused.  
- Strong organisational skills and ability to multi-task.  
- Project management skills and ability to deliver on time.  
- Highly motivated, confident, resilient, and positive attitude.  
- Passion for digital marketing.  
- Strategic and creative, strong initiative.  
- Analytical mind to analyse data and metrics and translate insight into actionable strategies.    
- Knowledge of the construction industry an advantage.

Technical/Specific Experience    
- Experience of using ecommerce Content Management Systems (CMS).
- Competent in Microsoft Office or similar.  
- Understanding of Google Analytics.  
- Understanding of SEO an advantage.  
- B2B digital marketing experience an advantage. 
- Copywriting for banner ads and rich media an advantage.

Qualifications      
- Marketing Degree or equivalent marketing qualification.  
- B2B digital marketing experience an advantage.

Salary
€40,000 per annum

Other Details
Permanent full-time

Benefits
- Parking
- Pension (once permanent)
- Working hybrid model

To apply for this position, please send your CV and a cover letter to ted@universalproducts.ie

Applications are invited up to the deadline of 30th September and will be responded to in due course.

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